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Magazine Advertising

Magazine and Reader Profile:
For Dive New Zealand / Dive Pacific rate card and issue dates:    dive nz rate card.pdf

Domestic Market – Dive New Zealand

  • 3,000 magazines each issue are delivered free to Dive Shops nationwide.
  • Over 800 Dive Shops, Supermarkets, Book and Magazine shops receive the magazine for their customers.
  • The Retail market in addition to dive shops receive a further 6,000 magazines per issue.
  • Subscription database is in addition to the above figures.
  • Our Readership in New Zealand is 60,000 (AC Neilson first 1/4 2007)
  • 650 Magazines are supplied to Air NZ.

Total NZ print run:  9,000 each issue

International Market – Dive Pacific

  • Australia receives on average 7,000 magazines each issue.
  • 650 magazines are supplied to Air NZ, Quantas, Air Pacific, Air Vanuatu, Air Tahiti Nui and Air Calin.
  • 275 Businesses and Dive Resorts receive complimentary copies throughout the greater South Pacific
  • Now available in USA, Canada, Australia, Malaysia, Singapore, Hong Kong, Indonesia, Philippines, New Zealand, Fiji and the South Pacific.
Total overseas print run:  6,000 each issue
              
TOTAL PRINT RUN: DIVE NZ + DIVE PACIFIC  15,000
Dive New Zealand and Dive Pacific and Zinio: One advert = three magazines!!
 
Dive NZ          - 9,000 copies printed. On sale at over 630 retail outlets nationwide. The only dive magazine in New Zealand!!
Dive Pacific   - 6,000 copies printed. On sale at over 320 retail outlets in Australia, free on 5 airlines. 
www.zinio.co.nz   - online copy of Dive Pacific magazine plus back issues, read worldwide.
 
Dive NZ is the only dive magazine in New Zealand. It is available free at every dive shop throughout NZ and also in the Pacific.
Total circulation of 15,000 copies bi-monthly and distributed to 10 countrys with a global readership of 70,000 - 100,000*
           

Reader Profile

  • The largest proportion of readers is aged between 19 and 55
  • 37% own their own boat
  • Generally affluent readers Over 60% have incomes greater than NZ75,000 and 18% have incomes greater than NZ$120,000
  • Actively participate in the activity
  • More than 60% dive all year round
  • Regular users of Charter boats
  • 65% travel to overseas dive destinations
  • 25% have their holiday dive destination influenced by editorial in the magazine
  • Readers are Industry committed
  • Dive New Zealand is the only marine dive publication free in 75 dive stores throughout New Zealand. Approx 3000 magazines Over 800 stores receive copies for distribution
  • Reaching over 85,000 PLUS readers 6 times per year in NZ and internationally.
  • The magazine is expanding into more Australian markets. It is carried by, Air Pacific, Air Calin, Air Tahiti Nui and Air Vanuatu as a regular item of entertainment. Available in Air New Zealand and Qantas Lounges internationally and locally.
  • The web site offered to Dive New Zealand / Dive Pacific clients is second to none in the Diving Industry. Updated regularly with the latest news and selected articles from the current edition. Placement of client advertisements is also available on the web site.

For Dive New Zealand / Dive Pacific rate card and issue dates:   

 
Advertising Benefits:
  • The team at Dive New Zealand / Dive Pacific is dedicated to providing the best dive publication available in the market place. The addition of value added items, an attractive discount structure and personal service are key performance indicators that are valued by our clients. We offer the opportunity for submission of local, international and product news.
  • The average visits we are getting over 5,000 unique visits per month.
  • The average page views for the last 3 months is 10,000 page views per month
  • Catch Bag is an A4 supplement stitched into the center of the magazine. This supplement is distributed within New Zealand.
    • Catch Bag covers the following information:
      • Diving Club news
      • Trade news that is of special interest to New Zealand divers
      • Club and shop competition results
      • Around the shops news
      • Advertising and product pricing
      • Topics that will be of special local interest.
      • Special price promotions and stock clearance promotions.
Nature's Playground 2008 (Dive Annual 2008):

The Dive Annuals continue to surpass our readers expectations and the demand for copies each year continues. Qantas and Air New Zealand repeatedly ask for additional quantities as their copies walk out of their lounges.

Looking at the quality of the articles selected for the Natures Playground / Dive Annual 2008 it will again be a stunning publication! It will contain a vast range of interesting and adventurous articles covering numerous locations and marine life around the globe. Due to popular demand Photographic exposes will again include the UKs BG Wildlife Photographic and Europes Antibes Underwater Photographic competition winners plus stunning portfolios from talented photographers. A truly coffee-table publication.
 
Contact Details:
Advertising + Marketing Manager 
Tony Nunns
Phone +64 9 521 0684
Mob 021 277 2289
Email tony@DiveNewZealand.co.nz
   
Editorial
  

Office + Subscriptions + General enquiries 
Phone + 64 9 521 0684
Fax + 64 9 521 3675
Email admin@divenewzealand.co.nz

Websites
           
             
Check out the latest issue online at Zinio:
 http://nz.zinio.com/browse/publications/index.jsp?productId=293230981    
 		 

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