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Domestic Market – Dive New Zealand
- On average 3000 magazines each issue are delivered free to Dive Shops nationwide.
- Over 800 Dive Shops, Supermarkets, Book and Magazine shops receive the magazine for their customers.
- The Retail market in addition to dive shops receive a further 6000 magazines per issue on average.
- Subscription database is in addition to the above figures.
- Our Readership in New Zealand is 50,000 (AC Neilson June2006)
International Market – Dive Pacific
- Australia receives on average 7000 magazines each issue.
- 650 magazines are supplied to Air NZ, Quantas, Air Pacific, Polynesian Airlines, Air Vanuatu, Air Tahiti
- 275 Businesses and Dive Resorts receive complimentary copies throughout the greater South Pacific
- Now available in Malaysia, Hong Kong, Indonesia, Philippines, Australia USA, and Singapore, South Pacific markets
- Average Print run per issue 17,000
Reader Profile
- The largest proportion of readers is aged between 19 and 55
- 37% own their own boat
- Generally affluent readers Over 60% have incomes greater than NZ75,000 and 18% have incomes greater than NZ$120,000
- Actively participate in the activity
- More than 60% dive all year round
- Regular users of Charter boats
- 65% travel to overseas dive destinations
- 25% have their holiday dive destination influenced by editorial in the magazine
- Readers are Industry committed
- Dive New Zealand is the only marine dive publication free in 75 dive stores throughout New Zealand. Approx 3000 magazines Over 800 stores receive copies for distribution
- Reaching over 85,000 PLUS readers 6 times per year in NZ and internationally.
- The magazine is expanding into more Australian markets. It is carried by, Air Pacific, Air Calin, Air Tahiti and Air Vanuatu as a regular item of entertainment. Air New Zealand and Qantas Lounges internationally and Locally
- The web site offered to Dive New Zealand / Dive Pacific clients is second to none in the Diving Industry. Updated regularly with the latest news and selected articles from the current edition. Placement of client advertisements is also available on the web site.
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